The target audience for this advertisement is married men ages 50-60. The cartoons depict a balding man who looks to be in this age group and also show a woman who is meant to be his wife. A married man in this age range would relate to the cartoons and find them humorous. I think the use of cartoon images makes the advertisement very effective. The copy is in a very small font, so all of the viewers attention is directed at the pictures. The bright colors and distinct pictures make the storyline very easy to follow, and clearly shows why it would be beneficial to purchase a GE Lamp. This advertisement influenced pop culture because widespread electricity created many new products and opened up a new market.
Comprehensive Analysis:
In this advertisement, General Electric is selling GE Lamps. This ad was run in Life magazine in 1946. The unique selling proposition is being utilized in this advertisement. The ad claims that "Research is always at work to improve GE Lamps and make them stay brighter longer". This is a claim that all over light bulb companies could probably make, but weren't making at the time. The creators of this ad used the comic strip method to demonstrate why the lamps were necessary and to sell the product. They created a successful visual element. They also used Bernice Fitz-Gibbon's be specific-- it pays technique. The ad makers created a story with the comics that sold the product. This ad is also an example of a more soft-sell approach. The ad doesn't make any logical appeals, but is puts a "what if" scenario into the consumer's head that makes him think about why it might be beneficial to buy new light bulbs. This item would be important to someone in this time period because at this time, electricity was widespread and was available in houses. Light bulbs were necessary for clear sight. Bulbs would be important to consumers because they're easily replaceable and also easy to install. When a bulb burnt out, you'd just go to the store and purchase a new one. You wouldn't have to call an electrician, you could replace it yourself. There are no stereotypes portrayed in this advertisement.
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